1. Bloggers are Professionals
Most bloggers have already worked with different clients in various industries. They know how to deal with the business owners, marketing executives, and PR managers. In addition, professional bloggers publish posts on time. You’ll get what you’ve paid for.
2. Bloggers are Writers
Bloggers know how to make content which are suitable to your target audience. They can tailor the content so it will be more appealing to the readers. Moreover, they don’t just write random stuff. They make time to do the research about your company/event/product. They develop unique content and design the visuals.
In a more in-depth view, working with bloggers will help you improve your search engine ranking. The higher their Domain Authority is, the greater chance it will be seen on the first page of search engines. This will give you a permanent advertisement online.
3. Bloggers are Photographers and Videographers
Bloggers are armed with good quality cameras. Sometimes, they can produce photographs better than the usual event photographers. You may even ask the blogger to give you a copy of their photos that can be used for your future advertisements.
4. Bloggers are Social Media Influencers
When you hire a blogger, you also hire a social media influencer. Most bloggers has a lot of followers in their Social Media Accounts: Facebook, Instagram, Twitter, and Youtube. Sharing some pictures or videos about your products, services, or events will give you an instant exposure to their thousands of followers.
Most people nowadays like to check the online reviews first before going to a place. Seeing good ratings on social media accounts will encourage them to visit a place or to try some products.
5. Bloggers will give you more sales
Bloggers will give your business more credibility in the online world. When people read a well-written blog about your business, they will be encouraged to try your products or services.
Having a TV advertisement will only last for few seconds and will cost you a fortune. On the other hand, hiring a blogger who can make good reviews will give you a permanent advertisement online and will not cost you a lot of money.
Disclaimer: Not all bloggers possess all those characteristics, you need to be very meticulous in choosing the blogger that suits your business.
On my next post, I will write about tips on how to spot fake influencers.
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