Since I’ve been handling the Instagram Giveaway Account of @bloggersphgiveaway, I’ve learned that not all giveaways are effective, and there are really ways to have an Effective Instagram Giveaway. Here are my takeaways after hosting the monthly giveaways.
1. Keep your rules short and simple.
Limit it to few simple steps. People tend to avoid giveaways that are too complicated. If possible, you may do three simple steps: LIKE the giveaway post, FOLLOW all the accounts we are following, TAG a friend in the comment section.
For example, some giveaways ask the people to repost the picture on their own account. This is okay for people who keeps on joining contests but not for those who maintain their nice Instagram feed. Another example is those giveaways asking you to answer something. They might wonder if they will be selected based on their answers or randomly. Lastly, there are also giveaways asking you to follow them on their social media accounts (YouTube, Facebook, Twitter, and others). This makes it complicated because people might not follow the instructions. If you want followers on your social media accounts, you can add that step as bonus entries.
2. Decide on a useful prize.
What do your audience want to receive? Do they want gadgets, shoes, bags, or money? It’s important that you know what will motivate your target market to join the contest.
If you want to avoid the hassle in shipping the prizes, I recommend that you stick to cash giveaways. Everyone needs cash and the higher the cash prize, the more motivated the people are. Who doesn’t need cash?
3. Choose the giveaway sponsors wisely.
It’s important that you and other sponsors have the same target market. Getting followers who will not engage in your future posts is not useful. They will just pull down your engagement rating.
For example, if you’re a single lady and you join a giveaway hosted by mommy bloggers, the followers might think that you’re a mother too. Prepare to receive comments from mothers. Worse, they might call you mommy too. On another hand, if the group contains travel bloggers from different regions, you’ll get a chance to reach different travelers from various places.
In addition, choosing sponsors with many followers will also help. Expect that their followers will also follow you. You may also add some brands and ask them to pay extra so you can have a budget for boosting.
4. Promote the giveaway.
Ask all the sponsors to post it on their accounts but make sure that the caption will lead to their followers to the giveaway account. For more audience, you may also try boosting the main giveaway posts.
Sharing your giveaway to your other social media accounts also helps. You may pin it on your Facebook Page. You may also ask all the sponsors to share it occasionally on their IG stories.
5. Select the winners fairly.
Choose the winners using random comment picker. If one of your directions is to be active on social media accounts, ask the entire sponsors to nominate who among the followers really engage throughout the giveaway period. This actually depends on what you have written on your directions.
For more transparency, I recommend that you use the Instagram highlights to display the name of your winners.
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If you enjoyed reading this content, you might also want to read my other blogging tips:
- Social Media Branding for Bloggers
- 5 Ways to Make Money in Blogging
- 5 Reasons to Hire a Blogger
- A Blogger’s Marketing Proposal