Social Media Branding for Bloggers is quite an important topic for me. Our social media platforms connect us to our target audience. It increases our brand’s awareness. In this post, I’m going to share the things I wish I knew when I started blogging.
Things you need to consider for your Brand Style
1. Brand Name
What name do you want to be known for?
In choosing a brand name, you may include your name or you may also describe what you do. You may also think about something unique. Keep it simple. Make sure that it sounds good, won’t be mispronounced or misspelled, and not confusing.
In my case, I named my brand Travel with Karla. My initial goal is to let people travel with me just by reading my posts. Now that I’m older, I realized that traveling also involves eating, watching movies, and even trying out some products. I shifted from travel blog to lifestyle blog.Karla
After creating your brand name, claim it! I used it for all my social media accounts. Having a different name per social media account is confusing to your audience. Own your name.
- Website: http://travelwithkarla.com/
- Facebook: https://www.facebook.com/travelwithkarla/
- YouTube: https://youtube.com/travelwithkarla
- Instagram: https://instagram.com/travelwithkarla
- Twitter: https://twitter.com/travelwithkarla (I don’t really use this but I still made an account so no one can use travelwithkarla hehe)
2. Brand Logo
When creating a brand logo, you should consider five things. It must be simple, scalable, memorable, versatile, and relevant. First, people say that simplicity is beauty. If your logo is simple, people can easily recognize them. For example, whenever we see a check mark, we often think about Nike. Second, your logo must be scalable. It must be recognizable in all sizes. Third, it must be memorable or impactful. A good logo captures the attention of the audience. Fourth, a good logo is versatile. It must look good whether it’s published online, used as a watermark, or even printed on shirts! Lastly, it must be relevant. It should be related to your brand.
There are free logo makers online. If you have a budget, you may also hire a professional graphic artist. I hired JM Creatives for my logo. Besides the logo, you may also include your brand color and brand font.
3. Brand Personality and Message
Social Media Branding for Bloggers won’t be complete if we won’t talk about your brand personality and message. Here’s the Five Dimensions of Brand Personality by Jennifer L. Aaker:
Identify your brand personality and be consistent. Which adjectives suit your brand? What type of personality does your audience want?
In addition, your brand message must be clear and consistent. Given 30 seconds, you must describe who you are, what you do, who your audience are, and why they should support you.
How about you? Is there anything you wish you knew when you were starting to blog?
Wow I learned something from this. Thanks.
Great advice! I found it really helpful.
These are helpful things to consider. Tbh, I’ve been thinking of getting a brand logo since i dont know when but I keep on missing the opportunity to do so.
I used to be a digital brand manager so this topic is very much interesting to me! ? Branding is a must! In everything we do especially when blogging and doing social media! Agree with all the tips, especially choosing the right brand name. I had the mistake before of naming my blog super long (Dress Me Up Buttercup) from 2011 to 2019 hahaha it didn’t ring a bell to me anymore so I didn’t feel motivated blogging then. When I changed domain (Hazy Wanders), i claimed all socmed accounts. ? It makes peole easier to remember me in all social media accounts! Hope your post will help more people. ?
Yes! Branding is a must. Every newbie should take note of this.
Aww. Now, I know my brand personality because of the 5 dimensions you mentioned. I just started and feeling ko hindi ko mapanindigan yung brand name that I chose sa mga content ko.
Being consistent with contents and voice also helps to have a good branding. Including your advocacy, adding with your own due diligence on making articles to about misleading information.
I realize while i was reading this blog, i was also thinking of myself kung nagawa ko ba ito.
Ive been using my “name” since 2012 and it stressed me out at times, what if me kaparehas ka. ??
When I was starting, I used several brand names and pa iba iba ang social media accounts ko. Haha! It was year 2015 when I sticked to my brand name.
You have been a very effective in establishing your brand. Congrats. Sana this will expand to speaking opportunities for you because yours is from experience, and not from any textbook.
Thanks for sharing these tips! I’ve always been curious about how to effectively be a blogger. ?
I’ve been blogging for more than a year now, and i have to admit that it takes some time to really cultivate a personal brand. It’s kind of like a trial and error until you feel like you really know who you are, what your brand is and what your audience can get from you. I personally know how expensive it is to keep changing brand names and ideas and well, mistakes are a part of it i guess. Haha.
This is so helpful for me, especially since I’ve just started my blog and YouTube channel. I’ve always known that it will require a lot of considerations, and your article gave me an outline to focus on. Thank you so much!
This made me rethink about my blog’s logo, and possibly hiring a graphic artist to do the job. Our sited doesn’t have decent logo yet and it came to mind right now, as you have said, that it could be in good quality, when printed in something like t-shirts, and scalable too!
I agree. I guess I’m lucky enough that I don’t have to hire a graphic artist na to brand myself kasi parang ako na din gagawa and it’s definitely my next brand move after all this claiming and owning site and profile 😀 Btw, ganda ng logo mo Karla! 🙂 I was following you na even before sa old blog ko pa with WP .com ♡
This is a very helpful posts especially to all newbies like me. I’m actually considering of getting a logo for my site. how much did it cost for them to create your site logo?I am looking forward to decide what’s really my niche because I think I blog a lot on different topics… heheheh
Nung nagsimula ako mag blog talaga, wala akong mapagtanungan about starting a blog. I’ve learned it all by myself (and thanks to Google) HAHAHA 😀 but I already have an idea about this branding stuff dahil it’s a sideline job that I do as freelance graphic artist. Anyway, I can’t help but be amaze dun sa brand personality colors kasi it just so happen that I fall on warm color tones when I tried branding myself without really knowing what it means. Tapos yun pala, the excitement and contentment are on point. So I’m not changing colors anymore.
Thank you for this, Ms. Karla. I actually thought of having a consistent brand look and color but I am still not sure how to narrow it down. I think it has something to do with my tendencies to change styles. I’m having a lot of trouble because my “favorite” colors and looks vary per season sometimes. Ang hirap maging consistent huhu
I am grateful for this insightful post, Ms Karla. I am confident with my brand and colours. I just need to work on my wordpress blog. I will take note of everything you shared here.
Thanks for this. Just started my travel blog 3 weeks ago. But because of this pandemic, i started to write about fitness and other topics and not only about travel
Actually, I’m a probi, I started my blog just a month ago, and I’m totally lost with all these stuff. Thank you for this Ms. Karla this is a great help.
You’re welcome. Keep on writing!
Very insightful. I totally agree na dapat pare-pareho ang name sa social media para consistent. Also I find it hard to think about the “brand name” o blog name ko, so I stick with my name HAHA ( sana lang hindi ko pagsisihan). Lastly thank you sa recommendation for the blog logo hirap din ako sa pag brainstorm ng logo.
Your name is unique. Sure na walang makakaagaw ng usernames! HAHA!
Great insight, despite blogging for almost 4 years, I need to step up on these techniques. Currently thinking now for the Brand personality.
Yay! I love this article! It gave me tips on how to make blogging better. Thank you!
Yay! I love this article ♥️ It gave me a good insight on how to make my blog better especially now I just started blogging. Thanks!
I was drafting the same blog topic last week 😀 I know how important branding para sa social media presence saka diba, ang professional rin talaga kase tignan pagka consistent sa lahat ♡♡ Hanggang ngayon nga, wala pa rin pala akong brand logo HAHAHA
Actually it took me a year before finally deciding to hire a graphic artist to create a logo for me. I think it’s a great investment because I’m still using the same logo until now.
This is very helpful and useful advice for new bloggers and for those who want to build their own blogging brand.
Love the brand personality concept. So helpful to write the copy of the website but also social media posts. Thank you.
I honestly never thought to make myself or my blog a brand name or become popular. Usually blogging for me is just for fun and more like a hobby.
Th infographic is a big help. It is easier to understand. Thank you so much for this article. This is going to be of good use for those who are trying to learn the ropes in blogging. Thank you so much for writing this post.
I recently designed my brand related stuff. Thanks to our this post I will again recheck them all.
I think it is the nost important social media and business topic of the moment! very important post.
This is such a great help as I am a new blogger and I create all of my posts on my social media handles from scratch. I am also very careful of what I put our there because I know that there should be consistency in relation to branding. I love the Brand Personality Chart!
Your messages are so on point! I am glad that you mentioned consistency – I have been telling people that, but sometimes that seems to fall on deaf ears, for sure! Love the logos you showcased – blessings!
I still find it hard to maintain my brand and really needed the help to figure some things out to help me manage my blog. Haha! Will start by considering a brand logo. Like what I said before, the five dimensions of brand personality would help me a lot to sort what my audience and their interests.
Thanks so much for this insight!
I love this article, very helpful especially now that I’m planning to relaunch my blog. Actually, there are many articles available online when it comes to personal branding but what I like about this one is that it
is straight to the point and so easy to understand unlike other sources.
I’m looking forward to seeing more blogging tips here haha, thank you Travel with Karla!
Thank you Jhelvee! Di ka na nagpopost sa Bloggers PH, magbalik ka na. Hehe!
Oo nga po eh, babalik po ako soon pag na-relaunch na po blog ko. Will try self-hosted blog na haha. Sa ngayon, nagpa-plan na po lahat-lahat at hoping na masimulan na after quarantine.
Thank you po!
This is so helpful. A whole lot of insight. Thank you for this ?
I’m glad that it helped you. Keep on writing!
Helpful article Ms Karla. Mgagamit ko rin sya kasi I’m planning na gumawa ng page para mag-online selling soon. Struggle talaga ako sa name, lalo na sa logo.
I think this one also applies on online shops. Think about your brand color and brand font so there will be consistency in your posts.
Thanks for sharing this tips on how to grow as a blogger Ms.Karla. ???
You’re welcome, Kristel! With all your interaction with the bloggers, I think you can also be one!
Awww. Coming from you Ms.Karla. ??
Dream ko din to since I love reading ,maybe soon Ms.Karla. And I will apply this tips and advice from you. ?❤️❤️