Social Media Branding for Bloggers is quite an important topic for me. Our social media platforms connect us to our target audience. It increases our brand’s awareness. In this post, I’m going to share the things I wish I knew when I started blogging.
Things you need to consider for your Brand Style
1. Brand Name
What name do you want to be known for?
In choosing a brand name, you may include your name or you may also describe what you do. You may also think about something unique. Keep it simple. Make sure that it sounds good, won’t be mispronounced or misspelled, and not confusing.
In my case, I named my brand Travel with Karla. My initial goal is to let people travel with me just by reading my posts. Now that I’m older, I realized that traveling also involves eating, watching movies, and even trying out some products. I shifted from travel blog to lifestyle blog.Karla
After creating your brand name, claim it! I used it for all my social media accounts. Having a different name per social media account is confusing to your audience. Own your name.
- Website: http://travelwithkarla.com/
- Facebook: https://www.facebook.com/travelwithkarla/
- YouTube: https://youtube.com/travelwithkarla
- Instagram: https://instagram.com/travelwithkarla
- Twitter: https://twitter.com/travelwithkarla (I don’t really use this but I still made an account so no one can use travelwithkarla hehe)
2. Brand Logo
When creating a brand logo, you should consider five things. It must be simple, scalable, memorable, versatile, and relevant. First, people say that simplicity is beauty. If your logo is simple, people can easily recognize them. For example, whenever we see a check mark, we often think about Nike. Second, your logo must be scalable. It must be recognizable in all sizes. Third, it must be memorable or impactful. A good logo captures the attention of the audience. Fourth, a good logo is versatile. It must look good whether it’s published online, used as a watermark, or even printed on shirts! Lastly, it must be relevant. It should be related to your brand.
There are free logo makers online. If you have a budget, you may also hire a professional graphic artist. I hired JM Creatives for my logo. Besides the logo, you may also include your brand color and brand font.
3. Brand Personality and Message
Social Media Branding for Bloggers won’t be complete if we won’t talk about your brand personality and message. Here’s the Five Dimensions of Brand Personality by Jennifer L. Aaker:
Identify your brand personality and be consistent. Which adjectives suit your brand? What type of personality does your audience want?
In addition, your brand message must be clear and consistent. Given 30 seconds, you must describe who you are, what you do, who your audience are, and why they should support you.
How about you? Is there anything you wish you knew when you were starting to blog?