Besides the number of followers, another thing that most brands ask for is the rate of Instagram Engagement. In this post, I’ll give you a list of websites that provides Instagram Engagement Calculators. This will give you an idea of how effective your posts are.
Tanke is very easy to use. You just need to type your username and click Analyse. It’s also available as a Chrome Extension. It’s free for 14 days but at the end of the trial period, it will cost you 1 € / per month or 9.99 € / per year.
Phlanx provides engagement calculators for various social media: Instagram, Facebook, Twitter, YouTube, and Twitch. It’s easy to use but it only provides you with limited access. You need to sign up for a plan to access other features. The Basic cost is $25 per month.
Influencer Marketing Hub provides the estimated earnings per post. The pricing may look enticing but we all know that it still depends on a budget of the brand on how much they’ll pay you for each post. In addition, Influencer Marketing Hub also gives information about your audience’s interests. They also have a fake follower and audience credibility checkers.
In Kicksta, you need to enter your email address before getting the results. They get the data based on the 10 most recent posts only. If you sign up with them, they will provide a list of Instagram accounts that have followers you’d like to attract.
5. Mighty Scout
Besides the engagement rate, Mighty Scout provides information about the influencer’s top mentions and top hashtags. It also gives data about the comment: like the ratio of the posts. Mighty Scout is often used by marketers to track their influencers.
Besides Instagram, Grin has an engagement calculator for TikTok and YouTube. You can actually check what kind of influencer a person is, depending on the number of followers and engagement.
These are the six most common Instagram Engagement Calculators you may use to evaluate your performance on Instagram. Having a lot of followers is great but their engagement also matters. As content creators, we must challenge ourselves to produce good quality contents that will be useful to our target audience. In my next blog post, I’ll share some tips on how to increase the reach of your Instagram posts.
If you enjoyed reading this content, you might also want to read my other blogging tips:
- Social Media Branding for Bloggers
- 5 Ways to Make Money in Blogging
- 5 Reasons to Hire a Blogger
- A Blogger’s Marketing Proposal
- Tips for Effective Instagram Giveaway