Ultimate Guide To Create A Long-term Content Strategy Plan
As the saying goes, “content is king.” And when it comes to social media, this couldn’t be more true. The key to a successful social media presence is creating quality content that is not only relevant to your audience but also engaging and shareable.
However, crafting a long-term content strategy is no easy feat. It requires careful planning and a deep understanding of your audience. But don’t worry, we’re here to help. In this article, I’ll walk you through everything you need to know about planning a long-term content strategy for social media management in the Philippines.
Long-term VS Short-term Content Strategy
Before we dive in, it’s important to note that a long-term content strategy is different than a short-term content strategy. A long-term strategy is focused on creating evergreen content that can be repurposed and reused over time. This type of content will help you build a sustainable presence on social media.
In contrast, a short-term content strategy is more focused on timely, event-driven content. While this type of content can be effective in the moment, it’s not as helpful in terms of building a long-term social media presence.
Now that we’ve clarified the difference between a long-term and short-term content strategy, let’s dive into the planning process.
How to Create A Long-term Content Strategy Plan
1. Define your goals
The first step in any content strategy is to define your goals. What do you hope to achieve with your content? Are you looking to increase brand awareness? Drive traffic to your website? Generate leads?
It’s important to be specific when setting goals for your content strategy. This will help you create content that is aligned with your overall business objectives.
2. Identify your target audience
The next step is to identify your target audience. Who are you creating content for? What are their interests? What are their pain points?
Understanding your target audience is critical to creating content that resonates with them. The more you know about your audience, the better equipped you’ll be to create content that meets their needs.
3. Research your competition
Once you’ve defined your goals and target audience, it’s time to research your competition. What type of content are they creating? What’s working well for them? What isn’t?
Competitor research will give you a good idea of what’s already out there and what you need to do to stand out from the crowd.
4. Create a content calendar
Now it’s time to start planning out your content. A content calendar is a great way to keep track of your ideas and ensure that your content is timely and relevant.
When creating your content calendar, be sure to consider the following:
- What type of content will you create? (e.g. blog posts, infographics, videos, etc.)
- What topics will you cover?
- What is the publication schedule?
- Who will be responsible for creating each piece of content?
5. Promote your content
Once your content is created, it’s important to promote it. There’s no use in creating great content if no one is going to see it.
There are several ways to promote your content:
- Social media: Share your content on your social media channels.
- Email: Send your content to your email list.
- Paid advertising: Invest in paid advertising to reach a wider audience.
- Influencer marketing: Partner with influencers to promote your content.
6. Measure your results
Last but not least, don’t forget to measure your results. This will help you determine what’s working well and what needs to be improved.
There are a handful of metrics you can track:
- Traffic: How much traffic is your content generating?
- Engagement: How much engagement is your content receiving? (e.g. likes, comments, shares, etc.)
- Lead generation: How many leads is your content generating?
- Sales: How many sales are you generating from your content?
By tracking these metrics, you’ll be able to fine-tune your content strategy and ensure that it’s as effective as possible.
7. Rinse and Repeat!
When doing marketing online—social media and other digital channels—you need to be consistent. However, this does not only refer to your posts and your presence online, this applies especially to your long-term, overall strategy.
If you keep changing things or aspects of your promotional plan without properly assessing, evaluating, and employing them, you’re not going to get the results that you want.
For that reason, you need to keep at it! Make sure that you finish testing your strategy before giving it a verdict! After, you can check which parts are not working to your advantage.
In order to achieve your goals and get the most out of your content marketing strategies, you need a long-term approach. But the problem is the majority of businesses ignore the benefits of a long-term content strategy in their content marketing efforts.
However, once you can adapt your thinking to be structured around long-term benefits rather than short-term thinking, you can get more out of your content marketing program.
Long-term content strategies allow your business to focus less on nitty-gritty details and more on the big picture. While it may seem like you can only execute your content strategy campaign-by-campaign, establishing effective, long-term business objectives can bring a lot more value.
Now that you know how to plan a long-term content strategy, it’s time to get started. Use the tips in this article to create quality content that will help you achieve your business goals!
- 10 Tips for Effective Social Media Captions
- 5 Ways to Make Money in Blogging
- The Perks and Rewards of being a Travel Blogger
- List of Instagram Engagement Calculators
- Social Media Branding for Bloggers