SM’s Shop and Make Art launched #Sneaktify at SM Dasmariñas last March 25, 2018. Sneaktify is an art contest wherein everyday sneakers will serve as the canvas for shoppers. This project aims to incorporate fashion and art in one grand colorful festivity.

Sneaktify (9)

Mr. Ritchie Tan Gonzales, SM South Luzon Assistant Vice President, graced the event. He’s the brainchild of Shop and Make Art. He mentioned that Shop and Make Art makes an artist out of everybody and creates a sense of community. It provides a challenge and thrill for shoppers to embrace and express their creativity and personality.

Sneaktify (10)

Dasmarinas Dance Company, wearing their white sneakers, showcased their killer dance  moves. This dance group has been performing in various events since 2009! Check out their Facebook Page to watch more of their choreography.

Sneaktify (1)

Fashion Bloggers Paul Chuapoco and Tracy Ayson shared some tips on how to style canvas shoes and how to take shoefies for Instagram. The event was hosted by Kelley Day, an actress from The One That Got Away. This event is really star studded!

Sneaktify (6)

My sister and I really had fun in the event. Prior to the workshop, my sister played in the Sneakhead Interactive Wall where she designed some virtual shoes. As an artist, my sister enjoyed checking the sneakers and various art materials from Faber-Castell. While she’s busy, I tried some mouthwatering snacks from Buku-buku Kafe.

How to Join #Sneaktify?

Sneaktify (1)

A total of 1,000,000 SM Shopping Money will be given away this contest so you better read the instructions carefully.

Sneaktify (7)

Go to SM Supermalls and buy these sneakers from participating brands: Kicks, Sprint, Sugar Kids, and Tough Kids.

Sneaktify (8)

From April 1, 2018 to June 30, 2018, present receipts worth Php 2,000 (including the shoes receipt) purchased at any participating SM Supermalls.

Sneaktify (11)

There are four categories: fashion, futurology, cutie cartoons, and crazy patterns.
Design your sneakers with your chosen category and submit at the booth where you registered together with the application form within the promo period.

Sneaktify (4)

Voting is from July 4 to 10, 2018. Announcement of winners is on July 11, 2018.

Sneaktify (3)

From all the entries, only the Top 10 per category + People’s Choice will advance to the cluster finals. Cluster Finals judging will be on July 16, 2018 from 1pm onwards. It wil be held at SM City Dasmarinas, SM City Lipa, and SM City Sta. Rosa.

Top 10 per category will advance to the #Sneakersesh: Runway Showdown. Announcement will be on July 17, 2018.

Sneaktify (2)

Of all the cluster finalists, 40 entries will be chosen and will get a chance to be featured on the runway during the #Sneakersesh: Runway Showdown. It will be on July 22, 2018 at 3pm. Trending names in the fashion industry will determine who will win in the grand finals. One grand winner will be named per category to take home Php 30,000 worth of SM Shopping Money!


What I love about Sneaktify is that it gives the shoppers an opportunity to personalize their sneakers and to showcase their creativity. In addition, joining the contest can also be a form of bonding with family and friends.

Would you like to join Sneaktify? Share your thoughts in the comments below!



  1. Loved the way you guys colored the sneakers! I think it’s really cool how you are able to find all kinds of unique and fun events to take your family to. Your blog is an inspiration! 😀

  2. Actually, I love designing stuff like this. I would have thoroughly enjoyed this event myself! Your design looks great. I love that you can pick your own colours and personalize the design to your own taste. I saw the same concept offered in a market in Jeonju by the Hanok Maul when I last visited. I have to try it sometime. Nice pictures!

  3. This totally reminds me of a shop I stumbled across in Busan a couple of years ago, where you could choose your own Converse sneakers design (and I did!). While I wasn’t able to color my own shoes personally, I think its a wonderful way to help shoppers be more creative with their custom designs. Your watermelon design screams: “I’m ready for summer!”

  4. I would have really admired the program encouraging creativity but it is sooooo commercial. 2,000php worth of purchase isn’t accessible for the majority. Oh well, that’s an SM-initiated program. but hey, your shoe design looks refreshing.

  5. This looks like such a fun event! I love the idea of creating your own sneakers or colouring in yourself. How creative!

Leave a Reply