Gardenia’s Online Concert: “Break Bread, Make Music Together”

Gardenia’s Online Concert: “Break Bread, Make Music Together” is a success! The Gardenia Philippines taps into the community spirit once again with the “Laging Kasama” free virtual concert.

The idea of Bayanihan is something that is deeply embedded in our culture. Regardless of how little or how much we have, it is wired in our DNA to always help, share, and support others, especially during times of crisis.

Gardenia “Laging Kasama” Concert

“Laging Kasama” concert captures the selflessness of Gardenia Philippines. They gave a free virtual concert to celebrate Happy Bread Day. The event, which happened on October 24, 2020 via Facebook Live, gathered some of the best musical acts in the country. These artists entertained everyone with their catchy tunes.

Gardenia's Online Concert

The musical gathering invited renowned and rising stage performers like Kim Molina and Jerald Napoles. You’ve seen them at Rak of Aegis, Jowable, and Ang Pangarap Kong Holdap. Gloc 9, Ebe Dancel, and Keiko Necesario are also there. In addition to the good music, the free event also raffled off free Gardenia bread packs to lucky winners.

Gardenia's Online Concert
Gardenia’s Online Concert Winners
Gardenia's Online Concert
Gardenia’s Online Concert Winners

What is Gardenia’s Mission?

The campaign is the household brand’s latest effort to share happiness with everyone. The leading provider of fresh and quality bread to Filipinos, Gardenia’s mission has always been unshakeable in the two decades of its operation: to be every family’s partner when it comes to sharing moments of joy—a goal that it has always fulfilled from the quality of its bread to the wide variety of products that it offers.

The brand has also been active in helping out in its own way for the past couple of months. It has continuously provided supplies of fresh and quality bread to Filipino homes even with the hurdles of the times, for one. Moreover, it has also provided bread to those who are in need—an initiative that it has been consistently doing even before the start of the community quarantine.

“Break Bread, Make Music Together”

Gardenia has always been very proactive in its social campaigns even before the crisis hit the country. In the many years of its operation in the industry, the bread manufacturer has participated in numerous lifestyle-enhancing health and nutrition counseling programs, too. It has also consistently kept true to being a table staple with its effective entertaining campaigns for different consumers. It includes home tips, recipe videos, and many others.

The “Laging Kasama” event is a timely addition to this slew of efforts. Much like how Gardenia’s bread is always there to be shared by families anytime, music can also connect everyone regardless of the distance. It can almost be perfectly likened to the expression of “breaking bread together,” which is to share what you can with those you want to connect with the most.

True enough, Gardenia has always been there to help make family moments complete. It is more than just a tabletop regular; it is a brand with a true Filipino heart.

Visit Gardenia’s official FB page: Gardenia Philippines to keep up with its updates!

Read more: Gardenia Celebrates Happy Bread Day


  1. My household has always been buying Gardenia for our bread pati yung pockets, baon ni coco. kaya nakakatuwang isipin na they made this for the people who has been with them for the longest time. sayang di ko napanood. FB live ba ito? pwede pa mabalikan?

    btw. yung frontliner TVC nila,kasali yung sis ko hehehe

  2. I’m happy na may pa concert ang gardenia and
    gathered some of the best musical acts in the country to celebrate bread day. Gardenia is one of my fave bread kahit na walang palaman masarap pa din at ipartner sa coffee. ?❤️

  3. First im very happy to win one of this Gardenia Pack ???☕ gardenia is one of the Best Bread tlaga mula nuon hanggang ngayon ., sobrang sarap ng lasa at sobrang sarap ipartner kay fav coffee ????, thanks for this ate karla

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