Coffee is more than just a quintessential drink. It is a hobby, a culture, and even a lifestyle for many. While a lot of trends have come and gone for everyone’s favorite morning pick-me-upper, many will agree that we are now in the golden era of appreciating and enjoying this drink as we continue to ride the great third coffee wave.
The Rise of Third Wave Coffee
For a quick refresher, third-wave coffee started in the 1980s when the focus is on the coffee beans and the roasting methods used in crafting the drink. The goal of the movement was simple: bring exotic flavors out of well-grown beans to start a whole new level of appreciation for coffee. The third wave movement was a whole 360 turn from the first wave. In the first wave, the beverage was highly commercialized for fast consumption with low priority given to quality (think 3-in-1 and instant packs). The second wave coffee is where cafe culture rose.
“It represents a shift from the mass production and standardization of coffee to a focus on the unique characteristics of individual beans, cultivation methods, and brewing techniques. Third Wave Coffee enthusiasts often prioritize direct trade relationships with farmers, sustainable farming practices, and meticulous roasting and brewing methods to highlight the flavors and nuances of the coffee. This movement has led to an increased appreciation for coffee as a craft beverage, similar to the way wine or craft beer is appreciated.”Vanessa Caceres, a pro in the field of Third Wave Coffee
As third-wave coffee continues to evolve, the appreciation for its culture continues to grow.
Unlike the early years when the understanding of third-wave coffee was limited to a certain niche. However, access to it has now become more open to everyone. Breville Philippines, the leader in premium lifestyle home and kitchen partners, is one brand that has definitely helped unlock the appreciation for third-wave coffee with its top-of-the-line range of espresso machines. For Breville, their mission was simple—give everyone a chance to bring home their love for third-wave coffee through their products.
Proof of their dedication to this market promise is their wide range of espresso machines that fit the needs of every kind of coffee lover. Regardless of your love for the drink or your skill in making it, Breville has a kitchen partner that can blend in perfectly with your lifestyle.
Barista Express and Barista Touch
The Barista Express is for those who feel more confident in exploring more ways to enjoy their coffee with its features that allow easier customization. On the other hand, the Barista Touch is recommended for coffee lovers who still need help in other aspects of coffee brewing. It has an auto milk function, a user-friendly touch screen for customization, and personalized brewing settings.
“The greatest challenge would be not knowing where to begin. I just knew I love coffee and I wanted to deepen my knowledge about it. Thankfully, there is a lot of great content and online groups dedicated to this topic which enabled me to learn more about third-wave coffee one day at a time.”Patricia Villegas, a third-wave coffee enthusiast
“With the third wave coffee, it’s not only about educating the people about the drink but sharing the story behind the cup. [A big part of it] is all about providing a genuine experience for those who want to experience it. From the consumer’s perspective, that means having a good espresso machine they can use. What I like about Breville is that it was able to design models that opened up this possibility for everyone–and without compromising the quality of the drink.”Vanessa Caceres, a pro in the field of Third Wave Coffee
The rise of brands like Breville has totally changed the game of third-wave coffee culture. This makes it more accessible to the market all while retaining the ‘romance’ and precision that comes with it. Quality-wise, all coffee lovers can expect the same refined taste and experience regardless of their level of understanding of the culture. With the Breville Barista Line, anyone can elevate their current love for coffee. Everyone can now bring home kitchen partners that can help them experiment more with their favorite drinks. Those who want to elevate their home coffee experience will also be glad to know that Breville has more exciting things in store this year. This will make all their caffeine-loving hearts beat harder, pun intended.
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